ASCAP Launches Comprehensive Wellness Program: TuneUp
ASCAP, the U.S.-based performance-rights organization (PRO), has launched ASCAP TuneUp, a new comprehensive wellness program for its members. The first-of-its-kind initiative aims to "meet the evolving wellness needs of music creators" by focusing on their physical and mental well-being to bolster the "creativity, life balance and longevity" of ASCAP members, according to an official press release from the organization announcing the program.
The newly launched TuneUp, which confirms ASCAP as the first U.S. PRO to focus on its members' physical and mental well-being, will offer various benefits and services focused on innovative wellness services, recovery support, wellness events and content initiatives.
Under the program's wellness services, TuneUp offers ASCAP members access to and discounts on apps and services supporting mental health, mindfulness, exercise and nutrition via several strategic partners, including Aaptiv, an audio-based fitness app; BetterHelp, an online counseling platform; Daily Burn, an app-based health and fitness platform; Motiv, a fitness and sleep tracker; and Shine, a self-care app.
As part of its recovery support program, ASCAP TuneUp is partnering with MusiCares, The Recording Academy's charitable arm and nonprofit organization focused on the health and welfare of the music community, to launch recovery-focused support groups across the nation, in addition to a digital support group. Additionally, MusiCares is also serving as an official advisor on ASCAP's recovery and mental health programs.
ASCAP TuneUp will also host wellness events in multiple U.S. cities throughout the year, with the inaugural events series launching at ASCAP's New York City headquarters on Jan. 6, 2020. ASCAP is hosting wellness events in Los Angeles and Nashville next year, in addition to a dedicated wellness programming track taking place at the 2020 ASCAP Experience in Los Angeles next April.
On the content side, ASCAP is launching a new wellness-focused initiative, which includes #WellnessWednesday, a cross-platform social media campaign featuring advice and inspiration, as well as wellness activities from ASCAP members. As part of the content initiative launch, the organization recently debuted a bonus episode of its new "VERSED: The ASCAP Podcast" program, featuring an interview with ASCAP Chairman Of The Board and President Paul Williams discussing recovery and wellness as related to music creators.
The programs and services offered via ASCAP TuneUp are based on the findings from an annual extensive research survey ASCAP launched and commissioned this year. Dubbed "The US Music Creator Wellness Study," the inaugural report found that music creators: experience health and wellness needs that significantly exceed those of the general population; do not feel they have good access to wellness services; and are almost a third more likely than the general population to feel that their wellness has a major impact on their career, among other findings.
Learn more about ASCAP TuneUp via the organization's official website.