GivingTuesday is an independent nonprofit organization and global movement dedicated to inspiring people to give and celebrate generosity. Each year on the Tuesday following Thanksgiving, GivingTuesday encourages hundreds of millions of people to give back to the causes that are the most important to them.
As we celebrate GivingTuesday this year, MusiCares highlights some of the many opportunities that GivingTuesday provides to nonprofit organizations.
Amplifies The Mission
Given GivingTuesday's public recognition, many people are seeking causes and organizations to support during this time of year.
In preparation of GivingTuesday, many nonprofit organizations develop dedicated campaigns for the global day of giving. GivingTuesday provides a great opportunity for nonprofits to amplify their missions, especially as the initiative continues to reach more and more people each year.
Secures Funding & Donations
Many people set aside money each year to donate to their favorite causes on GivingTuesday, providing nonprofits with the perfect chance to solicit donations. As the globally recognized day of giving, potential donors may be more encouraged or inspired to donate on GivingTuesday than they would be on any other day.
Recognizes Impact Of Donations
In addition to soliciting donations, Giving Tuesday provides the perfect opportunity for nonprofits to highlight the actual impact of their donation dollars.
Many organizations will highlight their mission-based work, thank donors, and feature testimonials from clients and partners to showcase examples of the difference that supporting their organization can make. Seeing donation dollars in-action can motivate audiences to join a nonprofit's cause.
Highlights Volunteer Opportunities
GivingTuesday is not only about donating money. The organization also recognizes the importance of giving back without spending.
Many people may reshare their favorite causes' GivingTuesday campaign efforts across social media, volunteer with nonprofit organizations, or lend support in other capacities. Spreading the word about causes that are important to you can be just as impactful as direct donations.
Encourages Year-Round Support
GivingTuesday is more than just a day of giving and generosity. GivingTuesday encourages people to support their favorite causes year-round through their campaign #GivingEveryTuesday. Every Tuesday, opportunities to give back to your community and drive giving are posted to the GivingTuesday website.
This GivingTuesday, support MusiCares as we raise essential funds for mental health efforts for the music community in need. 100% of donations made this GivingTuesday will fund MusiCares' vital mental health efforts, including in-patient and out-patient treatment, therapy/counseling grants, preventative resources, and support groups. Your donation's impact will be doubled thanks to a generous GivingTuesday match from MusiCares' valued partner, XOUNTS. Donate here to make a difference for the humans behind the music, because music gives so much to the world.
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